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Enhancing User Experience (UX) and Design in App Development

Reading Time: 2 minutes

Creating an intuitive and engaging user interface is one of the biggest challenges in app development. A focus on user experience (UX) and design can significantly impact an app’s success. Here are some top tips, supported by data and examples, to help developers enhance UX and design.

User-Centric Design

Designing with the user in mind is crucial. Forrester Research found that a well-designed user interface could increase a website’s conversion rate by up to 200%, and a better UX design could yield conversion rates up to 400%. Conducting user research and usability testing can provide valuable insights into user needs and preferences. Fleksy’s user-centric design approach focused on speed and ease of use, making it one of the fastest and most intuitive keyboard apps available.

Consistency is Key

Maintaining consistency in design elements like buttons, fonts, and colors is essential for a seamless user experience. Jakob Nielsen’s research highlights that consistent design can reduce learning time by 50% and error rates by 30%. Fleksy’s consistent design across its interface contributed to a cohesive and user-friendly experience.

Simplify Navigation

Ensuring that navigation is intuitive and straightforward is critical. Studies by the Nielsen Norman Group show that intuitive navigation increases user satisfaction by 50%. Fleksy simplified navigation by offering easy access to frequently used features, enhancing overall usability.

Responsive Design

Designing for different screen sizes and orientations ensures a good experience across all devices. Google’s Mobile Playbook emphasizes that 61% of users are unlikely to return to a mobile site they had trouble accessing, and 40% visit a competitor’s site instead. Fleksy’s responsive design adapts seamlessly to various device sizes, ensuring a consistent experience for all users.


Incorporating accessibility features is crucial for inclusivity. According to the World Health Organization (WHO), 15% of the world’s population experiences some form of disability. By making their app accessible, Fleksy ensured that it was usable by a broader audience, including those with disabilities.

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